Žilinská univerzita v Žiline
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Item VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK(Žilinská univerzita v Žiline, 2018) Strenitzerová, MarianaThe differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.Item VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV(Žilinská univerzita v Žiline, 2015) Hollá Bachanová, PetraThe article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.