(Žilinská univerzita v Žiline, 2017) Možuchová, Lucia
The paper focuses on online marketing of library and information services. This
paper analyzes the application of selected online marketing tools within three university
libraries. The aim of the paper is to compare the application of selected online marketing
activities of selected university libraries. The comparison showed a brief proposal on how to
extend the currently applied online marketing tools in the online marketing communication of
the University Library of the University of Žilina.
