(Žilinská univerzita v Žiline, 2017) Hromadíková, Radka; Tengler, Jiří
Defining value allow firms make an optimal decisions about the allocation of
resources needed to develop strategic management, measure enterprise performance, and
harmonize firm goals. Value and value added is strongly tied with the value chain analysis.
The value chain concept describes how companies provide value and competitive benefits
based on meeting customer needs and demand. For this reason paper deeply describes main
theoretical approaches related to the value theory.
