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Item Perspektívy rozvoja obchodného letectva vo vybraných krajinách sveta(University of Žilina, 2025) Senaj, Andrej Timotej; Tomová, AnnaThis paper deals with the analysis of the prospects of business aviation in developing Asian countries, namely in India and the People's Republic of China. In the paper, a systematic overview of the current state of civil aviation and business aviation in both analyzed countries is presented, focusing on historical context, economic development, regulatory environment, airport infrastructure and commercial aviation segment. Particular attention is paid to the identification of stimulating and restrictive factors acting on the demand-side and supply-side that influence the development of business aviation. While India is mainly facing infrastructure, customs and tax barriers, in China, a major limitation is an airspace control and low flexibility of flight operations. At the same time, the paper formulates recommendations for policy and sectoral actors in order to create prerequisites for more efficient growth of business aviation, thereby contributing to the development of the business environment, regional connectivity and economic competitiveness of both countries.Item Trhové stratégie v BA so zameraním na Spojené štáty americké(University of Žilina, 2024) Bendík, Dávid; Tomová, AnnaThis paper discusses market strategies in business aviation with a focus on the United States. The first part of the paper is devoted to the definition, origins, and historical evolution of business aviation. It also includes an appraisal of the global significance of BA with an emphasis on Europe and the United States. The second part of the paper explains why it is beneficial to analyse market strategies in BA in the United States. Close attention is given to two highly important market strategies. The third, practical part of the paper provides essential data on the nineteen business airlines discussed by the author, along with an analysis of their fleet structure. In this part, the paper also focuses on the market tenure of the individual BA companies, offers a comparative analysis of their product portfolios, investigates acquisitions and collaborations, and characterizes the United States business aviation segment using Porter’s Five Forces analysis. The last part of the paper is dedicated to the interpretation of the main findings. The analyses conducted in the paper were based on business airline websites, aviation internet magazine articles and a research website that concentrates on the business aviation sector.