(University of Zilina, 2019) Hoszman, Adam; Marciszewska, Elżbieta; Zagrajek, Paweł
This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions
of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains
conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and
prospective advances were identified.
